Insights
Points of view on AI,
Points of view on AI,
professional practice and performance.
Short articles on the commercial and behavioural side of AI adoption in professional services – written for practitioners, not technologists.
Insights · 2 min read
Why smart professionals still haven't started using AI – and how to begin
The barrier is rarely intellectual. For experienced professionals, it is uncertainty about how to begin safely and usefully in real work – and that is a very different problem to solve.
Read article Insights · 2 min readWhy most AI training fails – and what actually drives adoption
Training gives people understanding. What actually changes behaviour is something more specific: applying AI to real tasks, under real conditions, in the work people are already doing.
Read article Insights · 2 min readAI awareness vs AI-enabled performance: why adoption still falls short
Awareness and performance are not the same thing, and the gap between them is where most organisations are stuck. The shift requires something more specific than training or exposure.
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