AI-enabled revenue growth
for law firms.
For firms of 50–300 lawyers serious about commercial AI, delivered fractionally – without the overhead of a full-time transformation hire.
Practical AI support for partners, BD and marketing teams who want stronger commercial outcomes – not simply more noise about tools.
Elite firms are now creating dedicated senior roles to embed AI into their BD and marketing functions – making commercial AI capability the new market standard rather than an experiment. Wilson Levy delivers that same capability fractionally: better business development, sharper client messaging and more confident partner decision-making, with BD and marketing as the practical entry point for AI adoption across the firm.
The work runs from single written reviews to retained advisory – every engagement built around concentrated working sessions and substantive written outputs, never days on site.
Availability is intentionally limited. Wilson Levy works with a small number of firms at any one time so that every engagement remains senior, direct and commercially useful.
AI is changing how clients buy legal services and what they expect from their lawyers. Wilson Levy provides the practical advisory and workshops to help your firm respond – building the AI-led thinking and workflows that drive revenue, retain clients and keep pace with the firms setting the new standard.
Clients are already asking.
The question is who answers well.
- The largest firms are institutionalising commercial AI – appointing chief AI officers and creating senior roles that embed AI into BD, marketing and client development. What was a differentiator is becoming the standard clients measure every firm against.
- Clients are asking sharper questions about AI and expect credible answers from their lawyers.
- AFAs and AI-enabled delivery are changing matter economics, pricing pressure and partner expectations.
- BD and marketing teams are being asked to move faster and deliver more, often without a practical framework for using AI in day-to-day commercial work.
- Senior leaders need a commercially credible position on AI that works internally, externally and under scrutiny.
AI is no longer just a literacy issue. The elite firms have answered it with headcount. For every other firm, the real question is how to build the same commercial capability without competing for scarce full-time hires – and that is the gap Wilson Levy exists to close.
See where your firm currently sits.
If the real gap is between knowing about AI and applying it confidently in BD, marketing and partner workflows, the most useful starting point is often a clearer diagnosis than most conversations get to. The five-minute AI-BD Readiness Snapshot shows where your firm actually stands, and points to what kind of support makes sense from there.
Diagnose. Build.
Sustain.
Every engagement is deliberately bounded: short, well-prepared working sessions and substantive written work, structured so firms can begin at a sensible point of entry rather than being pushed into a large programme too early.
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01
Diagnose
Establish where the firm actually stands – in its pitch process, its partner group, its live commercial questions. The Leadership Advisory Session, the Pitch Review and the Executive AI Fluency Debrief.
Explore the services → -
02
Build
Turn diagnosis into working capability – in the BD and marketing team, and in the firm's own playbook. The Acceleration Workshop, the Playbook Sprint and Catching Up, the individual-capability layer.
Explore the services → -
03
Sustain
Keep the capability compounding – retained senior counsel and standing market intelligence. Fractional BD & AI Enablement.
Retainers →
Senior, direct and
commercially useful.
- Grounded in law‑firm P&L, clients and risk, not generic tech optimism.
- Deep background in law‑firm marketing and business development, not IT.
- Works with a small number of firms at any one time – senior, direct and commercially useful.
Wilson Levy frameworks and materials are proprietary to the practice. Unauthorised use or reproduction is prohibited.
Points of view on AI,
professional practice and performance.
Why smart professionals still haven't started using AI – and how to begin
The barrier is rarely intellectual. For experienced professionals, it is uncertainty about how to begin safely and usefully in real work.
Read article Insights · 2 min readWhy most AI training fails – and what actually drives adoption
Training gives people understanding. What actually changes behaviour is applying AI to real tasks, under real conditions.
Read article
The right starting point
is a brief conversation.
Whether you are a partner looking for confidential advisory support, or a BD or marketing leader exploring where to begin, the first step is a brief discussion to see what is useful now.